Proclaim Anti-Breakage Shampoo is uniquely formulated with coconut oil, vitamins and hydrolyzed silk to nourish weak, compromised hair. Coconut oil acts as a barrier to protect against hair damage and free radical. Gently cleanses, smoothes and moisturizes. Revitalizes and nourishes distressed hair, penetrates the hair to help prevent future breakage and free of mineral oil, petroleum and gluten.
INGREDIENTS:
Water, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide MEA, Glycol Distearate, Sorbitol, Fragrance, Guar Hydroxypropyltrimonium Chloride, Citric acid, Polyquaternium-7, DMDM Hydantoin, Cocos Nucifera, Silicone Quaternium-16, PEG-4 Laurate, Tetrasodium EDTA, Amodimethicone, PEG-90M, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Tocopheryl Acetate, Iodopropynl Butylcarbamte, Laureth-9,Glycerin, Trideceth-12, Panthenol, Hydrolyzed Keratin, Hydrolyzed Silk.
REVIEW:
Pros: great lather, great smell w/o being over powering, thick consistency, One lather cleansing and moisturizing.
Cons: not moisturizing enough for my hair, keratin in the ingredients (too strong a protein for me)
I can't put my finger on it but this is shampoo doesn't 'wow' me. I don't hate it and would recommend it to other people but don't see myself repurchasing this. I'm honestly thinking of passing the remainder of the bottle to a friend that is getting great results with it. She is the reason I got it but should've known better considering our hair to be so different.
In comparison to my favorite and staple Creme of Nature Argan Oil Sulfate-free Moisture &Shine Shampoo, it doesn't. The Creme of Nature gives me more slip and moisture especially with having hard water.
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